A More Considered Way to Represent Home

Alan Martinez is Founder & CEO of Retinue Real Estate, a San Francisco-based brokerage serving San Francisco, Napa Valley, the greater Bay Area, and select private clients beyond. The practice is inspired by the belief that luxury is not simply a price point — it is an experience.

For Alan, luxury lives in the everyday details: the scent of fresh florals when you walk into a home, the sound of a well-designed car door closing, the first espresso of the morning, the way natural light moves through a room, and the feeling of ease that comes from being truly taken care of. This philosophy shapes Retinue Real Estate: Alan's signature approach to real estate, design, lifestyle, and client service.

Alan's passion for homes began long before his real estate career. At just eight years old, he was already sending his father Realtor.com listings and encouraging his family to consider homes he believed had potential. He would study floor plans, redraw facades, and imagine how a property could be enhanced through design, layout, and lifestyle. What began as childhood curiosity evolved into a lifelong obsession with architecture, interiors, neighborhoods, and the emotional experience of home.

Alan joined the real estate market in 2017 and has since been part of $750M+ negotiated / designed / bought / sold while working with land, pre-construction, fixers, development opportunities, re-sales, condominiums, and luxury homes. Along the way, he built extensive relationships, elevated digital marketing visibility, expanded client-service systems, and helped distinctive San Francisco properties move through the market with care.

Through that experience, Alan gained deep exposure to luxury homes, condominiums, new construction, development sales, design-driven property preparation, and high-touch client representation. It also clarified the next evolution of his career: Retinue Real Estate, a more lifestyle-focused brokerage where design, service, hospitality, marketing, and the client experience come together as one cohesive offering.

Under Alan's leadership as Founder & CEO, Retinue Real Estate is a design-led, service-obsessed brokerage built for clients who expect strategy, discretion, and every detail handled with care.

Alan remains ready to help first-time buyers, investors, listings, and design and renovation consultations at any time.

Today, Alan's work blends strategic market knowledge, elevated design sensibility, polished marketing, strong negotiation, and deeply personal service. His approach is rooted in the belief that a home is more than a transaction. It is the foundation for how people live, gather, grow, invest, and experience the world around them.

Prior to real estate, Alan led, coached, and inspired a team of more than 30 salespeople at a successful Bay Area automotive dealership. That experience shaped his client-first philosophy, strong communication style, and ability to guide people through complex, high-stakes decisions with confidence and care.

Bay Area born and raised, Alan is a second-generation San Franciscan with deep local perspective and a personal connection to the city. A self-proclaimed “extroverted extrovert,” Alan is known for bringing people together, whether entertaining friends at home, hosting by the pool, or connecting clients with the people, places, and resources that make city living feel effortless.

Alan's deep residential experience and love for San Francisco allow him to help clients understand not just the market, but the culture, rhythm, and lifestyle of each neighborhood — while also advising across Napa Valley, Bay Area enclaves, and select opportunities beyond the city. Whether advising on a first home, a luxury residence, an investment property, or a design-forward sale, Alan brings meticulous attention to detail, strong negotiation skills, and a highly personal approach.

Ask anyone who has worked with Alan, and they will tell you he is available, responsive, and fully invested. Whether in the heat of negotiations, preparing a home for market, solving a last-minute issue, or simply offering a trusted contractor referral, Alan's priority is making each client feel like the only person in the room.

At Retinue Real Estate, the mission is simple: to elevate the real estate experience and help clients find not only the right property, but a more beautiful way to live.